Beyoncé $50 Million Pepsi Deal

Beyonce will appear at XLVII halftime performance on February 3rd which will feature her face on a limited-edition run of soda cans. The deal will also involve sponsorship of her tour next year with a release of a new album at some point in 2013, along with a $50 million dollar fund for Beyoncé’s creative projects, even if they have no obvious connection to Pepsi.
Beyoncé says:

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

 

 

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