Rihanna’s River Island Ad Campaign

Rihanna directed and starred  in the spring/summer campaign for her own collection with clothing retailer River Island. It took place in L.A. on Monday, showcasing her fashions and posing alongside models including Jourdan Dunn.

“My bitches so Bvalgari… Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that’s a wrap at the end of a 2 day shoot w/ MARIO SORRENTI,

— Rihanna (@rihanna) December 4, 2012

Earlier this week, she was spotted in the first look from her River Island collection, a navy jumpsuit that she designed herself.

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